What doesn't change
An idea starts as a thought, sometimes barely a sentence. No two of them get the same process. Each one is built for the problem in front of it, not pulled from a template.
What carries over is the toolbox: find the actual problem, not the one that made it into the brief. Map how people would really move through it. Prototype it cheap enough to throw away, on paper, in Figma, in scrap wood. Test it against someone who wasn't in the room. Do it again, until it fits.
The toolbox has grown, above all with AI.
Ideation, prototyping and parts of testing
now happen with AI support.
Whatever it ends up building, a screen, a design system or the app that does the shaping math for a surfboard, the question underneath is always the same:
Does this hold together, start to finish?
What I bring with me
- UX Research & StrategyBefore anything is designed, I want the actual problem, not the version that made it into the brief. That means talking to the people who'll use it, not just the ones who commissioned it.
- UI Design & PrototypingFirst click to high-fidelity prototype, with Figma and now just as naturally with AI tools. It has to survive contact with a real user before it counts as done.
- Design Systems & GovernanceA design system keeps people oriented as a product grows, with familiar patterns instead of friction. Getting there means real teamwork: living with other people's decisions, and getting them to live with mine.
- Agile Product CollaborationPrefer to be in refinement, not just handed a finished handoff.
- UX Consulting & WorkshopsAn outside view often finds faster what's become too familiar to see from inside.
- Creative Direction & MotionThe part where I work most freely: idea and execution, no stakeholder round in between.
Actual client work
Automotive fleets, financial tooling and a clinical device: enterprise software where the interface carries real operational weight, not just polish.
Automotive · Internal Tools & Design System
Fleet planning, a support dashboard and the design system behind them, for an automotive group.
View case studyAutomotive · Financial Management Suite
Tools for refinancing, remuneration and fleet allocation, used by dealerships and leasing agents.
View case studyMedical Technology · Diagnostic Software
Touch interface for an automated refraction device used by opticians and optometrists.
View case studyScreenshots in, design tokens out
Uiprism
Uiprism reads a screenshot, a wireframe
or a URL and breaks it into design tokens and components, checked against the code repository and written back into Figma.
Where this comes from
It started with illustration, then motion design, then paper prototypes, and from there it was a short step to building the real thing. I don't see much difference between digital design, product design, and building by hand. Different tools, same underlying practice: making something exist that didn't before.
Uiprism grew out of the same instinct, just pointed back at the day job: a design-systems tool built first to solve my own problem, now in beta and reviewed by other designers maintaining their own Figma systems.
None of this pays like client work. It's where the same instincts run without a stakeholder round: guitars and SUP boards, built and shaped by hand; a shaper app born from getting the boards' volume calculations right; illustration and motion design on the side; music, played and composed for bands and on my own, for as long as I can remember.
People I Worked With
- Mercedes-Benz Group
- Mercedes-Benz Tech Innovation
- Carl Zeiss Meditec
- Convey
- OneData
- Fairfleet
- Bayerische Schlösser- und Seenverwaltung
- Museum Cadolzburg
- Bundesministerium für Ernährung und Landwirtschaft
- LMU München – Historicum
- ProSiebenSat.1 (Pro7)
- Canadian Solar EMEA
- Teamsprint
- Expedia
- Condor
- SWM
- SZ online
- Porsche Design
- Siemens BSH
- Axel Springer Medizin
- ego FM
- Feierwerk e.V.
- Fujitsu Siemens
- Mövenpick Hotels
- Derag
- Invivo Haus
- Luxhaus
Get in touch
Project, consulting or a new role: happy to hear from you.